Bengaluru, India: (20th July, 2023): Gushwork.ai, an AI-powered global platform, which is designed for enterprises to outsource highly complex operational workflows, has raised $2.1M in pre-seed funding. The investment was led by Lightspeed with participation from B Capital, Sparrow Capital, Seaborne Capital and Beenext. Gushwork.ai plans to utilize these funds to drive its next phase of growth and build out new product features while keeping the core team lean & agile.
Gushwork.ai’s offering is to provide businesses with a reliable solution to delegate critical operational tasks by bringing the best of humans and AI together. They are building a curated marketplace of an AI-trained human task force which can execute complex business processes seamlessly. This allows businesses to focus on strategic tasks while entrusting routine operations to Gush.
Nayrhit Bhattacharya, Co-founder & CEO of Gushwork.ai says, “Our vision is to make it extremely easy for any business to reliably delegate critical yet process-oriented business tasks." explains Nayrhit Bhattacharya, Co-founder and CEO of Gushwork.ai. "Getting expensive in-house employees to work on recurring, manual tasks or spending months trying to imperfectly automate these processes is really suboptimal. The complexity of these tasks is such that most companies do not trust AI to execute them without human oversight. We want to embed AI in the very core of business operations by bringing in a reliable human touch on top of AI to solve for the lack of trust. ”
Gushwork.ai has already witnessed substantial demand, with over 50 businesses adopting its product within the first three months of operation. These early adopters have delegated more than 200 tedious workflows to Gush, translating to weekly savings of 1000 person-hours. The recent funding will accelerate Gushwork.ai's growth trajectory and enable wider accessibility of its product.
To begin with, Gushwork.ai is primarily focusing on sales and marketing operations workflows, encompassing tasks such as lead prospecting, email marketing, ad management, lead engagement on social media platforms, webinar moderation & marketing, social media management for SMBs, responding to inbound leads, CRM setup, social media analytics data scraping, prospect outreach, and ad campaign management, among others. The company plans to expand into more specialized roles in future.
On the successful fundraise, Adithya Venkatesh, Co-founder & CPO of Gushwork.ai says, “We are very bullish about the future of AI. We believe that to truly embed AI in day to day business operations and solve for the lack of trust on AI applications, we need to build a robust human-in-the-loop offering with a high trust factor. We are building the world’s most affordable & reliable way of executing complex tasks by bringing the best of offshoring and AI together.”
“The era of remote work has unlocked a number of new job opportunities and workflows that can be executed from anywhere in the world. This transcends beyond the traditional IT services or BPO industry. Gushwork.ai is leveraging this tailwind of cross-border cost arbitrage, and is building a unique platform for businesses to delegate some of their most complex workflows to an elite on-demand offshore workforce trained on AI tools and apps. We are excited to partner with the team as they innovate and revitalize the future of outsourcing with AI.” says, Rahul Taneja, Partner, Lightspeed
“Having experienced the offshoring industry first hand over the last few years, it is incredibly exciting for me to see an AI-first approach to re-invent this business. I have been an investor and an early user of Gush and already a big fan. They are reimagining the offshoring industry grounds up with generative AI and remote work technologies of 2023.” says, Pran Navanandan from Seaborne Capital.
In the next few months, Gushwork.ai plans to build features that will help businesses create & document their complex processes within Gush’s platform. These documented workflows will be used as large training datasets to automate complex workflows end to end as the GPT models get better at handling tasks. In addition to the investment in building new features, Gushwork.ai also plans to invest this capital in content-led organic marketing & personal branding channels to accelerate its growth while building a global network of remote AI specialists.