Cold Calling or Emails or Linkedin: Which one works better for an outbound sales?

Every outbound sales channel has its pros and cons. Cold calling is super direct but can also feel intrusive. Emails offer scalability but might struggle to grab attention. LinkedIn is awesome for connecting with decision-makers.

Comparison between Emailing and LinkedIn in sales:

I've always been curious about the best ways to reach potential clients. Two hot options are cold emails and LinkedIn. Let's break down the pros and cons.

Emailing for outbound sales:

Sending emails to loads of prospects at once is efficient. You can jazz up templates with useful info and use automation to save time. But watch out for spam filters, which can tank your open and reply rates. To beat them, create killer subject lines, avoid trigger words, and make messages relevant and personal.

LinkedIn for outbound sales:

LinkedIn is a pro's paradise. You can connect and chat with potential clients in a personalized way. You can send connection requests, personal messages, and even Inmails to top dogs. The pro vibe on LinkedIn can boost your chances of getting a response and building credibility. Plus, you can do some quick research on prospects to tailor your pitch.

But, it's not all roses. Don't go overboard with connection requests and Inmails to avoid looking spammy. Response rates can be hit or miss, so be ready for follow-ups.


Emailing is great for casting a wide net and using templates, but spam filters can be a headache. LinkedIn offers a more personal touch and a pro backdrop, but you've got to be cautious about overdoing connection requests and Inmails. It's all about finding the right balance for your sales game.

What is cold calling in an outbound sales?

Cold calling is when a salesperson reaches out to people they've never spoken to before in the hopes of making a sale. It usually happens over the phone, but it can also involve going door-to-door to meet potential customers.

Advantages of Cold Calling:

1. Direct and immediate contact: One of the biggest advantages of cold calling is that it allows for direct and immediate contact with potential clients. Unlike other communication methods such as emails or LinkedIn messages, cold calling enables sales reps to have real-time conversations, ask questions, and address concerns on the spot.

2. Personalized approach: Cold calling allows sales reps to personalize their pitch and tailor it to the specific needs and pain points of the prospect. By having a conversation, sales reps can gather valuable information about the prospect and adjust their pitch accordingly, making it more effective and relevant.

3. Higher response rates: Compared to other outbound strategies, cold calling tends to yield higher response rates. When a sales rep is able to build rapport and make a genuine connection over the phone, prospects are more likely to engage and respond positively. This can result in a higher conversion rate and ultimately, more closed deals.

Disadvantages of Cold Calling:

1. Time-Consuming: Cold calling eats up time like nothing else. To get decent results, you've got to dial a ton of numbers. This means spending hours on the phone, call after call, hoping to snag potential customers. It can be a mental and physical drain, robbing you of precious selling time.

2. Low Conversion Rates: Cold calling can score leads and opportunities, but the jump from prospect to customer isn't always high. Cold calls tend to catch people off guard, and they might not be ready to chat sales right then. So, conversion rates can be disappointing, making you dial even more numbers to hit your sales goals.

3. Painful Documentation: Cold calling isn't just about the calls – there's a mountain of documentation. You've got to record every call, marking down when it happened and how it went. It's a tedious chore that takes time away from selling.

4. Limited Scalability: While it can work on a smaller scale, cold calling gets tricky when you're trying to expand to larger sales teams or a bigger audience. The time and effort needed for a big number of calls can become overwhelming and inefficient. This puts a damper on growth in your outbound sales efforts.

What are cold emails in an outbound sales?

I'm always on the hunt for the best ways to reach potential clients and customers. In the world of outbound sales, three big players stand out: cold calling, cold emails, and LinkedIn. In this article, let's dive into the realm of cold emails – what they're all about, how to make them work, and the benefits they bring.

Cold emails are like digital handshakes. You send these unsolicited emails to potential clients or customers to spark a connection, ignite their interest, and drive sales. The beauty of cold emails is that they offer a flexible and efficient way to communicate, unlike cold calls that demand real-time conversations.

To craft a winning cold email, you've got to master a few key elements. First, personalization is key – address the recipient by name and show that you get where they're coming from. Your email should spell out a clear and concise value proposition, making it crystal clear what's in it for the recipient. Don't forget to include a compelling call-to-action that guides them toward the next steps.

Cold emails have their advantages too:

1. Cost-Effective: They won't break the bank. Unlike costly cold calls, all you need for cold emails is an email address and a well-crafted message. This affordability makes them perfect for businesses of all sizes, especially startups working with tight budgets.

2. Scalability: Cold emails are a breeze to scale. With cold calls, each prospect demands your full attention, which can be time-consuming. Cold emails let you shoot personalized messages to many prospects at once. This scalability lets you cast a wider net, potentially snagging more leads and opportunities. With the right tools, you can send hundreds or even thousands of emails a day, increasing your chances of success.

3. Personalization: Cold emails let you craft tailored messages that hit the mark with your audience. Unlike cold calls, where you're rushed to gather info and shape your pitch, cold emails allow you to create thoughtful messages that address your prospects' specific needs. You can add personalization tags, like addressing the recipient by name or mentioning their company. By showing that you've done your homework and understand their pain points, you're more likely to grab their attention.

4. Valuable Content: You can deliver helpful content straight to your potential customers through cold emails. Whether it's an informative blog post, a useful tutorial, or a case study, you can offer resources that grab their attention right from their inbox. Providing value upfront positions you as a trusted advisor and boosts the chances of having a meaningful sales chat.

5. Automation: Cold emails are like a well-oiled machine, thanks to automation tools. You can schedule follow-up emails, track opens and clicks, and manage your prospect list with ease. These tools make your workflow smoother and save you loads of time and effort. You can even set up automated email sequences to nurture leads and keep your business on their radar. This level of automation lets you juggle other important tasks while staying in touch with your prospects promptly.

But, like anything in life, cold emails have their downsides too. Here are a couple of drawbacks:

1. Easy to Ignore: Unlike phone calls that grab attention, cold emails often get lost in crowded inboxes. People receive a ton of emails daily, making it tough to stand out. This can result in low engagement rates for your cold email campaigns.

2. Legal Concerns: Cold email campaigns come with legal responsibilities. Anti-spam laws exist to shield people from unwanted emails. Not following these rules can lead to hefty fines and harm your reputation. It's crucial to ensure your cold emails comply with these regulations and that you have the necessary consent from recipients before reaching out.

What is the role of LinkedIn in outbound sales?

  • LinkedIn's your turbocharged professional hub. It's where you network, join industry groups, and job hunt. With 756 million users worldwide, it's your golden ticket to build a solid professional circle.
  • Your profile is your online resume, complete with a snazzy pic, recommendations, and work samples.
  • LinkedIn's search tool is your treasure map for finding like-minded pros worldwide, making networking a breeze.
  • Join industry groups to chat, learn, and spot business opportunities.
  • For sales, it's a secret weapon to find potential customers and message them directly, bypassing cold calls and generic emails.
  • If you're job-hunting, LinkedIn's job listings and smart suggestions are your go-to.
  • In short, LinkedIn's a must for pros, offering rock-solid profiles, precise searches, and effective messaging. Join the club!

LinkedIn's a game-changer for outbound sales, and here's why:

1. Precise Targeting: It's a goldmine of professionals from different fields. You can laser-focus on individuals or companies that match your ideal customer. Advanced search filters help you find prospects who are genuinely interested in your product or service.

2. Pro Credibility: LinkedIn profiles are like digital resumes, showing off professional achievements, skills, and endorsements. When you reach out to prospects here, you can use this info to build credibility and trust. Being pro-focused, LinkedIn sets the stage for meaningful relationships.

3. Warm Connections: LinkedIn makes warm introductions a breeze. Mutual connections can introduce you, vouch for your credibility, and smoothen the sales process. These connections increase your chances of getting a positive response and speeding up the sales cycle.

4. Personalized Insights: LinkedIn profiles spill the beans on a prospect's professional background, interests, and affiliations. You can use this info to tailor your messages and make them personal, addressing the individual's needs and goals. Showing that you get them can boost response rates and engagement big time.

Here are some LinkedIn limitations to keep in mind:

1. Limited Reach for Certain Industries: LinkedIn is vast, but not all industries are equally active. If your target audience isn't big on LinkedIn, your outreach may not be as effective. Research whether LinkedIn is a fit for your industry and audience.

2. Character Limit Challenge: LinkedIn's message character limit can cramp your style. Crafting a compelling message in a small space is tough. You've got to be super concise and smart to get your point across.

3. Response Rates and Engagement: Even on LinkedIn, not everyone's quick to respond. Some folks might take their time, or your message might get lost in their inbox. Standing out can be tricky, especially if they're bombarded with requests and messages.

4. Premium Features Cost: LinkedIn offers fancy tools like In Mail credits and advanced search filters, but they come with a price tag. Not every business can or wants to invest in these premium features. You've got to weigh the benefits against the costs to see if it fits your sales strategy and budget.

Comparing the three outbound strategies: Which one works better for outbound sales?

I get the importance of nailing outbound sales as a pro. Nowadays, we've got options like cold calling LinkedIn and cold emails. Which one's the champ? This article breaks it down.

1. Cold Calling - The Old School Way:

You pick up the phone and dive right in, no prior connection. You can build rapport in real time, but it takes time, and many folks aren't fans of unsolicited calls. Still, it can work if you do it right with a killer script and smart targeting.

2. Cold Emails - Words That Wow:

This is the write-first, send-later approach. You can reach loads of prospects at once and share valuable insights. But beware of spam filters – they can be deal-breakers. Craft compelling subject lines, use automation, and personalize messages for better results. Oh, and consistency and follow-up are key!

3. LinkedIn - The Pro Network:

LinkedIn's a powerhouse for outbound sales, with a huge network of pros and decision-makers. You can use advanced search filters, connect with people outside your network, and shoot them InMails. But watch out, the free version has some limits, and fancy features like LinkedIn Sales Navigator cost extra. Still, it's great for expanding your reach and targeting the right peeps, especially if you team it up with other strategies.